THE SELLING PROCESS

A process built around one goal: the best possible outcome for you.

A process built around one goal: the best possible outcome for you.

From the first meeting to closing day, here is exactly what working with Richard and his team looks like — and what you can expect at every step.

From the first meeting to closing day, here is exactly what working with Richard and his team looks like — and what you can expect at every step.

  1. Understanding Your Goals
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  1. Understanding Your Goals
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II. Preparing Your Home
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II. Preparing Your Home
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III. Positioning For The Market
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III. Positioning For The Market
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IV. Bringing Your Home to Market
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IV. Bringing Your Home to Market
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V. Protecting Your Outcome
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V. Protecting Your Outcome
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The Approach

IN RICHARD's WORDS

"The homes that consistently achieve above-asking results share one characteristic: a seller who understood how the home presents to the most discerning buyer before it went to market. That is the conversation I have with every seller I work with — before anything else happens."

"The homes that consistently achieve above-asking results share one characteristic: a seller who understood how the home presents to the most discerning buyer before it went to market. That is the conversation I have with every seller I work with — before anything else happens."

1

Seeing What Others Miss

35+ years in construction means Richard identifies value — and risk — that no standard agent can.

2

Pricing with full information

Every pricing recommendation is anchored in real data. Last year, Richard's clients' homes sold in 13 days at above asking price.

3

Standards above the rest

Every home is presented with the photography, marketing, and attention it deserves. This is not standard. It is Richard's way.

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The Wisconsin Luxury Seller's GuidE

Everything a North Shore homeowner needs to know before listing — pricing strategy, preparation priorities, what the market is doing right now, and how to choose the right advisor. Free, with no obligation.

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In Their Own Words

Rick and team were really great to work with while selling our home on the East Side of Milwaukee. They were extremely professional, took amazing photos, and made the process easy for us. Our house sold over asking in 1 day. Now obviously, I can't say they drove the market to do that, but pricing it right and marketing it well had to play a big part in getting more money than we expected from our sale. Highly recommend.
Rick and team were really great to work with while selling our home on the East Side of Milwaukee. They were extremely professional, took amazing photos, and made the process easy for us. Our house sold over asking in 1 day. Now obviously, I can't say they drove the market to do that, but pricing it right and marketing it well had to play a big part in getting more money than we expected from our sale. Highly recommend.

John M.

Milwaukee

Quite simply, your company has provided the most comprehensive service I have ever experienced with any previous real estate transaction. Here are the things that really set you apart: 1. Organization - You provide your clients with a detailed, chronological timeline of all the events which will occur, and you assign specialists who make sure that things move along smoothly per the schedule. You send out helpful reminders to keep things on track. 2. Communication - When questions arise your people are absolutely prompt in responding, day or night, week days or weekends. In our case, we are simultaneously involved in a purchase and a sale. We have sometimes routed our questions to the wrong person, but you've quickly forwarded our inquiries to the correct person. 3. Specialization - You are large enough to be able to assign people to discrete tasks in the process. This certainly instills confidence that you know what you're doing. 4. Knowledge about construction - This is an invaluable quality when it comes to residential real estate. 5. Network of resource people - from inspectors to painters to handymen -- and maybe most importantly, with other realtors -- you have worked with high quality people who, because of your long relationships, respond promptly when you call. This is hugely advantageous when time is so often of the essence.
Quite simply, your company has provided the most comprehensive service I have ever experienced with any previous real estate transaction. Here are the things that really set you apart: 1. Organization - You provide your clients with a detailed, chronological timeline of all the events which will occur, and you assign specialists who make sure that things move along smoothly per the schedule. You send out helpful reminders to keep things on track. 2. Communication - When questions arise your people are absolutely prompt in responding, day or night, week days or weekends. In our case, we are simultaneously involved in a purchase and a sale. We have sometimes routed our questions to the wrong person, but you've quickly forwarded our inquiries to the correct person. 3. Specialization - You are large enough to be able to assign people to discrete tasks in the process. This certainly instills confidence that you know what you're doing. 4. Knowledge about construction - This is an invaluable quality when it comes to residential real estate. 5. Network of resource people - from inspectors to painters to handymen -- and maybe most importantly, with other realtors -- you have worked with high quality people who, because of your long relationships, respond promptly when you call. This is hugely advantageous when time is so often of the essence.

Bob K.

Mequon

I have known Rick Ruvin for many years and I made the decision to reach out to him based on other’s experiences and his overall reputation. Incidentally I had worked with Rick at his previous company and I was confident he would be just as responsive and have the integrity we expected when handling these larger transactions. His entire team was incredible from beginning to end and we are so grateful.
I have known Rick Ruvin for many years and I made the decision to reach out to him based on other’s experiences and his overall reputation. Incidentally I had worked with Rick at his previous company and I was confident he would be just as responsive and have the integrity we expected when handling these larger transactions. His entire team was incredible from beginning to end and we are so grateful.

Todd & Suzan R.

Shorewood

Rick Ruvin has set and surpassed the golden standard in the real estate world. Without doubt, they put the clients before the sale. What has always impressed us most about Rick is that he treats you like family. He is not just out for a sale; he is out to build trust and lasting relationships. When the sale is over, they are still by your side. Over three years after our purchase, we needed assistance. Without hesitation, they jumped right in and helped up us. Their integrity sets them aside and makes their approach so unique. So much so that we have referred them to several family members, friends and neighbors.
Rick Ruvin has set and surpassed the golden standard in the real estate world. Without doubt, they put the clients before the sale. What has always impressed us most about Rick is that he treats you like family. He is not just out for a sale; he is out to build trust and lasting relationships. When the sale is over, they are still by your side. Over three years after our purchase, we needed assistance. Without hesitation, they jumped right in and helped up us. Their integrity sets them aside and makes their approach so unique. So much so that we have referred them to several family members, friends and neighbors.

John & Jill Z.

Bayside

Rick and his team were amazing at helping us get our home ready to be sold. They were sincere, offered great advice, and had the best contractors thus making our journey from deciding to sell to closing as smooth as possible.
Rick and his team were amazing at helping us get our home ready to be sold. They were sincere, offered great advice, and had the best contractors thus making our journey from deciding to sell to closing as smooth as possible.

Manal R.

Mequon

It was terrific to work with Rick, Stephanie and the entire team in the purchase of our new home. They were highly professional, knowledgeable, and organized. They are very good listeners, that provide great insights and information with a problem solvers mentality, but that also do not "tell you what you want to hear". An exceptional experience.
It was terrific to work with Rick, Stephanie and the entire team in the purchase of our new home. They were highly professional, knowledgeable, and organized. They are very good listeners, that provide great insights and information with a problem solvers mentality, but that also do not "tell you what you want to hear". An exceptional experience.

Peter W.

Whitefish Bay

We have had a great experience selling our home with the help of Rick Ruvin and the whole Falk Ruvin team! We are looking forward to the next phase with your team, finding a new home.
We have had a great experience selling our home with the help of Rick Ruvin and the whole Falk Ruvin team! We are looking forward to the next phase with your team, finding a new home.

Nikki E.

Mequon

Richard 'went the exact the extra mile' to get the transaction of the house sell done and garner us the best deal. Professional and competent! This was our second deal with them and the first was equally impressive. Highly recommend!
Richard 'went the exact the extra mile' to get the transaction of the house sell done and garner us the best deal. Professional and competent! This was our second deal with them and the first was equally impressive. Highly recommend!

Drew E.

Mequon

Having moved many times over the years, I have to say this was the best real estate transaction we have ever had. Rick and his team of associates were all very responsive, knowledgeable and friendly. We were kept informed every step of the way. Highly recommend!
Having moved many times over the years, I have to say this was the best real estate transaction we have ever had. Rick and his team of associates were all very responsive, knowledgeable and friendly. We were kept informed every step of the way. Highly recommend!

Suzan R.

Milwaukee

We are 'frequent fliers' with Rick and his group, have worked them for four different real estate transactions over the last 6 years. Rick and his team are consummate professionals with unmatched experience and collective wisdom that they bring to the table for the benefit of their clients. Rick's experience as a contractor has helped us on many occasions as well. Highly recommend, there is a reason we keep on coming back.
We are 'frequent fliers' with Rick and his group, have worked them for four different real estate transactions over the last 6 years. Rick and his team are consummate professionals with unmatched experience and collective wisdom that they bring to the table for the benefit of their clients. Rick's experience as a contractor has helped us on many occasions as well. Highly recommend, there is a reason we keep on coming back.

Sharath R.

Fox Point

Rick Ruvin and Katie Falk and their teams are first in class. They have helped us with the sale of 3 properties in the last several years and the attention to detail, genuine concern for our needs and desires and communication was stellar. I highly recommend this team to my friends and family.
Rick Ruvin and Katie Falk and their teams are first in class. They have helped us with the sale of 3 properties in the last several years and the attention to detail, genuine concern for our needs and desires and communication was stellar. I highly recommend this team to my friends and family.

Leslie T.

River Hills

Amazing Real Estate team. They are the best from A-Z. Very knowledgeable, very friendly, very dedicated and very efficient. We are glad to work with Rick and his awesome team.
Amazing Real Estate team. They are the best from A-Z. Very knowledgeable, very friendly, very dedicated and very efficient. We are glad to work with Rick and his awesome team.

Eyman M.

River Hills

We recently purchased a property in Mequon with Rick Ruvin. We cannot recommend him and his team enough! They made the process seamless, despite some bumps in the road. Rick also added tremendous value with excellent insight into future plans and perspectives we would not have thought about without his guidance. We look forward to working with him again in the future. Thanks Rick, Peggy and everyone else!
We recently purchased a property in Mequon with Rick Ruvin. We cannot recommend him and his team enough! They made the process seamless, despite some bumps in the road. Rick also added tremendous value with excellent insight into future plans and perspectives we would not have thought about without his guidance. We look forward to working with him again in the future. Thanks Rick, Peggy and everyone else!

Lindy L.

Mequon