About Whitefish Bay
Whitefish Bay remains the most common first choice for those relocating to Milwaukee’s North Shore. Its reputation precedes it. Located along the lake and only 15 minutes from downtown, it’s convenient to everything. Whitefish Bay's schools are consistently top ranked and its 4th of July parade is legendary. It's a tight knit, sidewalk community that outperforms other neighborhoods in good times and bad.
What Richard Loves About Whitefish Bay
"Having lived in Whitefish Bay for years, I grew to adore the iconic 4th of July Parade. People come from far and wide to experience this wonderful slice of Americana. It runs along both East Silver Spring and North Lake Drive."
Richard's Market Commentary
"Whitefish Bay is as competitive as it comes. We are seeing an abundance of flipped homes in the area because the demand for updated properties is so high. If your home is properly prepared, accurately priced, and brought to market in-season, you are almost guaranteed multiple offers in the Bay."
RECENT RESULTS

Whitefish Bay
5 beds | 4.5 baths | 4040 sq. ft. | $1,275,000
This home sold quickly and well above asking price. Last year, Richard and his team's homes sold, on average, in 13 days and for more than the asking price.

Whitefish Bay
4 beds | 3.5 baths | 3022 | $1,250,000
This seller purchased a new home before they sold this home. Richard and his team completed home prep, staging and aggressively marketed this home to sell the first weekend on the market.

If you are considering selling, Richard is pleased to share how we would approach your home to optimize its value – privately and without expectation. His most successful sellers reach out to him well in advance. It is all of the planning and preparation he and his team does in advance that sets you up to succeed.
Whitefish Bay’s luxury market rewards preparation. The homes that consistently achieve above-asking results here share one characteristic: a seller who understood the importance of how the home presents to the most discerning buyer before it went to market. That is the conversation Richard has with every Whitefish Bay seller he works with — before pricing and marketing. Richard also possesses the knowledge and resources to complete these pre-marketing updates and repairs quickly and affordably.
